ScentTrail Marketing

16 Google Penalty Visualisations: If Your GA Looks Like One Of These, You Are In Google Jail

***** Here are 16 great charts describing the many variations of Panda and Penguin penalties. It helps to see visually how each issue such as over optimization and 15 other SEO issues hit Google Analytics. If your GA looks like one of these, you are in trouble. Next step is fixing the problem and being careful as your site comes out of the penalty box. Marty
See on screamingfrog.co.uk

6 Brands That Get It Right on Viddy

We’ve taken a look at six brands currently using Viddy in smart and savvy ways….

***** Cool use of a new tool (new to me anyway). Marty
See on mashable.com

Create Trust & Desire Into Every Claim You Make And Copy You Write

Piece of the copywriting course and small business marketing strategies bonus I put together for the super fantastic Ultra Product Launch program……

***** In an age of TOO MUCH trust, passion and truth are beyond important. Great post in how to inject trust, connection and desire.
See on mynotetakingnerd.com

STEAL THIS Coupon Option From Dominos To Increase Ecommerce Conversions And Lower Shopping Cart Abandonment

***** As a Director of Ecommerce coupons were both bane and boon. Our customers used them if they were simple and easy to find. They also left our cart in order to look for them and thus the “bane” part. Coupon sites such as Retail Me Not and FatWallet never seemed to be up-to-date and traffic moved over to those sites is traffic lost.

Here is a STEAL THIS from dominos for anyone doing commerce online who offers coupons. Such a simple idea, create an option for those without coupons to find one. If we were looking at Dominos Google Analytics I would bet a pizza their internal coupon page is their most visited.

More than a brilliantly simple idea, this “on site couponing” provides great merchandising tips. Tips you can tell Dominos has seen based on the way they’ve built their page you can tell a large pepperoni pizza with 2 cokes is the most popular. I bet the actual most popular was a pizza with ONE Coke, but Dominos is upselling by bundling. Upsales via bundles is a key ecommerce concept because it crates a unique SKU (product) your competition may or may not be able to match in shopping comparison engines. Bundling increases profit margins while protecting SEO and there aren’t many tactics that do both of those at the same time.

If you run an ecommerce site with Coupons, STEAL Dominos brilliantly simple idea to reduce cart abandonment, increase conversion rates and protect SEO.

Marty

Social Eats The World: 100 Cool Social Media Tools You’ve Never Heard Of

List of top social media tools available in 2012. 2012 top social media tools list.

Tired of social media experts answering Hootsuite and Radian6 when asked about social media tools? Well dailytekk.com does an incredible job of keeping a social media tools list. So we’ve taken their incredible list and have mashed it with a few favorites of our own.

**** Cool list from my friends at InterntBillBoards that achieves its mission of introducing new tools I’ve never heard of, so got some work to do :(. Ever feel like he who has the coolest tools first wins in this hamster wheel (lol). Since that is how I found Scoop.it I’m not complaining as much as noting as I get the wheel going all over again with some cool new social media tools that might just help me turn the wheel a little bit faster :).
Marty

You Suck! 6 Ways To Turn Negative Reviews Into Money

If you’re a business owner, the pain of getting “Yelped” falls somewhere between a moderate migraine and a worm burrowing in your brain.There you are: cheerfully flitting about, running a beautiful business—and BLAMO!

**** I love negative reviews. Last Summer I wrote about how to turn Negative Reviews Into Money on ScentTrail Marketing. Social Media Today added to my tips with some excellent ideas of their own in this post.
Marty

Facebook Is Building The Facebook Phone Right In Front Of Our Eyes

The core applications are being rolled out one by one. (Could It Be That #Facebook Is Building The #Facebook-Phone Right In Front Of Our Eyes?

***** Some bad ideas are inevitable. Marty
See on businessinsider.com

Is SEO the Answer for Start-up Marketing?

Lately I’ve seen that a tight relationship between SEO and startups has been something of a foregone conclusion within the SEO industry: “Of course startups should be engaged in SEO!

Hero With A Thousand Faces - The Art Of The Quest

If I had to choose one session that really stood out to me, however, it was “The Art of the Quest: How Your Mission Drives Your Content,” presented by Matt Thompson, Editorial Product Manager, Project Argo, NPR.

To me, “content” — or “contents” as one speaker accurately put it — is ultimately about telling stories, and that’s what Matt’s talk was all about.

He used Joseph Campbell’s writings on quest archetypes to illustrate how this primal storytelling structure can be used to develop your voice, content architecture and strategy, and hook a digital audience.

It got me thinking that the same storytelling elements could also be used to describe content strategy development itself:

***** Great scoop! Every story is The Hero’s Quest and every business has hero stories whethere they know it or not (lol). Just wrote a 1,000 words on how Your Story Is Your Marketing Strategy for ScentTrail Marketing and included Hero With A Thousand Faces by Campbell as one of my top storytelling resources. Wish I attended this conference.

Thanks for sharing in this great scoop. Marty

7 Infographics Making the Case for Mobile Email Optimization

Take a look at 7 interesting infographics that display the importance of integrating your email marketing and mobile marketing….

****** Mobile and email are in a dance. People are using their mobile devices to decide what to read later so if your email re not optimized chances of opening or clicking go down as chances of unsubscribes go up. Marty
See on blog.hubspot.com