ScentTrail Marketing

Great slideshare from G+ expert @MarkTraphagen on G+ Profile PageRank. Brilliant.

I think there is a major and fundemental REVOLUTION going on around authorship and Google. I just wrote 500 words about how establishing authorship changes everything on G+ (https://plus.google.com/u/0/102639884404823294558/posts/jD8J4V8KtCC ).

I’ve been an Internet marketer for more than ten years and every major change always appears small at first. Inside this excellent Slideshare from @MarkTraphagen is a secret - The Author Revolution.

Looking forward to discussing my startup - CureCancerStarter.org (http://www.curecancerstarter.org) and #curingcancer with my friend Mark Traphagen and BuzzWIre’s Todd Hartley. 

A dedicsated team is creating the first crowdfunding platform created by a cancer survivor (me) dedicated to cancer research, cancer patients, their friends and families.

Friday 11:00 EST (7:00 PST)

Great SEO Tool 2.0
The team at Barracuda has released a new and improved Panguin Tool:

http://www.barracuda-digital.co.uk/panguin-tool/

I love this tool because it is so EASY and provides so much insight. You simply go to the link, login to GA and the tool creates an overlay of Google algorithm changes on your traffic. 

Too COOL! 

And beyond helpful since knowing you’ve been hit and by what can help put your website traffic on the road to recover. SMBs wondering why your sales are off? 

Use Panguin to see if you’ve been snared in Google’s latest algorithm change. If you have here is what I would do:

1. DO NOTHING but start to research.

2. Look hard at your inbound links (Spammy?).

3. Look hard at your internal linkage (Spammy?).  

4. Change one thing, wait and see results then change another. 

How To Recover
If you are losing money after a Google algorithm hit then the patience I’m suggesting may be painful. Here are some ways to counter, some places you don’t have to be as patient:

* BUY PPC.

* Create great campaigns (offers, contests and games).

* Up your content creation by 3x.

* Up your social by 4x. 
* Create a contest to ask for Facebook SHARES and LIKES (helps rebuild SEO).

* Use Google Plus (most disruptive social net).

* Build your list.

* Use your list to increase traffic (with a great campaign).  

If your Internet marketing depends on organic more than 30% you are NUTS. Always create diversified Internet marketing. Keep channels like PPC alive just for this kind of shock to the system. 

Even PPC is subject to ad scores and trust factors. If you are snagged on a rock in organic Google may punish your PPC too, so make sure your ad quality scores are HIGH (drive to a relevant landing page and make a substantial offer so visitors become engaged visitors and then buyers).  

The Missing Tip
These are great tips I agree with, but they are missing one BIG TIP - Gamify. Social media lends itself to gamification beautifully. When you are playing a game you look forward to notices on progress and new happenings.

When playing a game you watch the leaderboard like a golf pro leading on Sunday. The big missing tips among these excellent tips is to GAMIFY. Gamify doesn’t have to be complicated.

LinkedIn gamified when they let us know our profiles are only 90% done. That simple statement made all the Type As on LI want to attain 100% profiles. 100% of WHAT exactly (lol).

See what you can gamify and make it easy to play.

Infographics work and they work over and over, good and bad (even bad infographics get a solid response, a response higher than bad almost anything else). Many wonder if success will kill the infographic. This infogrphic suggests not.

This is a cool new tool for “video curation”.

Friends @Smallrivers (Paper.li) made my day today and it was HARD day, so thought I would run this scoop about why Paper.li ROCKS back up the flagpole along with my thanks.