Advertising In Search Of Big Disruptive Ideas, DUH - [NYT + Marty Note]
AdAge.comTalk at Ad Conference Turns to Risk, Failure and MistakesNew York Times (blog)Lisa Cochrane, senior vice president for marketing at the Allstate Insurance Company, praised the value of “a big disruptive idea” in describing how Allstate came…
I love this article about the Association of National Advertisers getting together in Florida to praise “disruptive” ideas like Allstate’s “Mayhem” commercials. Yeah I am so disrupted by that crap. My mind is so changed about the useless nature of most brand advertising. My God Man, let’s go spend a billion on useless TV Mayhem ads.
BULLETIN BULLETIN BULLETIN
National advertisers are sucking the last precious O2 out of an increasingly small, dark cave. You would think there would be MORE oxygen as consumers free themselves from STUPID PUSH ADS, but those left in the cave are breathing heavy so O2 is in short supply.
If Allstate had asked me to share pictures of MY Mayhem on Flicker, or my story on their blog or look to curate Mayhem from around the web THEN disruption to the old way of doing STUIPD USELESS THINGS would have happened. To spend $50M talking AT people about
Mayhem, while entertaining the first 5 times I saw it, doesn’t qualify as disruption. It qualifies and more of the same pointless, expensive and stupid same. WAKE UP, no one care about YOUR mayhem when there is so much in all of our lives. Ask US about that and then you get the WE GET IT award. Until then shut up and eat your rubber chicken :).
See on mediadecoder.blogs.nytimes.com