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Apple’s iPad Mini Pricing: A Mistake Loved By Competitors, Good For Market, Bad For Apple

ZDNetApple’s iPad Mini pricing: Did it miss the tablet death blow?ZDNetAnalysts were mixed on the iPad Mini pricing.

Marty Note
I can’t figure out if Apple’s iPad Mini pricing is hubris or stupidity. In either case it is a HUGE mistake. Apple is sitting on enough cash to be a country, yet they price the new mini as if papa needs a new pair of shows.

What ads fuel to this mistake is the tablet market, a market Apple created, is set to blow up. The market is about to reach terminal velocity. Apple’s action may help the market and hurt Apple. Any market, to be sustainable, needs a competition by at least two players. Every market needs a Hertz and an Avis, a Coke and a Pepsi a Google and…

You see the problem when there isn’t a viable market. Innovation dries and even the leader is vulnerable to disruption usually from outside the core market (think Mobile in Google’s case see Is Mobile Giving Google A Fit http://www.scoop.it/t/digital-revolution-leaderboard/p/2980796143/q-is-mobile-giving-google-a-fit-a-yes ).

Apple’s move with the Mini’s pricing will look good inside their bubble. The 10% of fanatics will line up and pay the freight as Apple’s competitors gain strength and sustainability. The market is better off. The pad market will have a viable 2nd banana, but oh what a missed opportunity to roll up a market Apple created.