Geo-Rankings An SEO KPI Game Changer [+ Marty Note]


Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency.


Marty Note

You just had to know the next step for the Google float, the manipulation of the SERPs (Search Engine Results Pages) was going to be WHERE. So let’s review, SERPs and Google result sets are now a result of:

* Where you are.
* Who you are (expressed by your search history and social signals).

* Who you know (expressed by their search history and social signals).

* Who THEY are (sites wanting to rank).

* What you are doing NOW (on your phone in near real time).

* What you are trying to find (as much as Google can understand that prior to Semantic web).

* What you like (expressed by social signals and search patterns).

* Why you want something (expressed through your search pattern AND every other variable).


If you are thinking the next float tweak is when I am right there with you. Imagine you are in San Francisco and it is morning. You type a generic search into your phone such as restaurant. The next dimension of float will factor out the Italian restaurant you had dinner at last night in favor of the diner because one servers breakfast while the other doesn’t.

Not sure we are really talking about “search” anymore. The more dimensions we add the more search is feeling like personal artificial intelligence (lol). The “game changer” is to understand how to build in variables in that feed these new search dimensions. If you are creating a website for the diner making sure BREAKFAST is in an <h1> with plenty of supporting body copy could mean the difference between being busy or not.

This is the final search dimension, the connection with the real world. What we need to understand about the personalized valet search on our phones will become is how to program our sites to play in this brave new world.


See on searchenginewatch.com